About Wine Sorted

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Wine Sorted was set up in 2004 to provide straightforward, expert support for wine companies who want their wines seen at UK – wide events throughout the year.

By 2010 we had expanded the business to incorporate hire equipment and logistics. We provide a full service including experienced, wine knowledgeable staff to Trade tastings.

Wherever in the world you are, we can receive your stock, check duty documentation and prepare your wines for specific wine trade events or campaigns.

Meet our wonderful Team.

With our experienced team, we can turn a job around quickly, reacting quickly. We pride ourselves on being able to help fast and efficiently, exceeding our customers expectations. Wine Sorted!

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Felicia Dawes

Felicia joined wine sorted in 2005 having been in the Wine industry for many years in both Australia and the UK. She brought a Roseworthy wine marketing qualification and also a WSET diploma to the mix plus many years of sales experience. In recent times Felicia has been responsible for the rapid pivot towards virtual tastings that Wine Sorted has made. She commissioned 2 state of the art bottling machines which insures that mini bottling is both rapid and oxygen free. She now has a catering kitchen with a food hygiene rating 5 and is busy expanding the tapas/ cheese /hamper side of the business to run beside the wine packs.


Will Dawes

Will has a strong background in Wine, from Retail to events and went to Roseworthy to Study Wine Marketing. In 2004 he saw an opportunity for a truly silver service company providing Wine knowledgable staff and logistics for the most prestigious of tastings and he started Wine Sorted Ltd. He expanded into equipment hire within the first 5 years, forming a partnership with Ridel glassware. His purchase of warehousing and offices in Oxfordshire has fulfilled a dream and has allowed for expansion into providing for large scale wine and spirits competitions and pack and dispatch for luxury brands.

Logistics Manager

Matt Westcott

Passionate about logistics and making sure every tasting and hire goes to plan Matt relishes in the challenge of keeping the Wine Sorted machine firing on all four cylinders – close approaching his sixth year with the company and with the business going from strength to strength 2022 should be a vintage year. Two personal challenges remain over the next few months which is to complete his WSET level 3 spirits and also to pass his LGV class 1 course/test. Watch this space!


Pedro Vinicius Freitas

With a sommelier background working in Michelin star restaurants, Pedro brings his palate to Wine Sorted. He has tasted countless bottles of wine, ensuring the pristine quality of our virtual wine packs. Practical, Pedro keeps the machines working.

Security & In House Catering

Pascal, Mash & Rolo

When not staring in TV roles like 'The Wonder of Dogs' on the BBC Mash heads up security at Wine Sorted. Younger brother of Mash, Rolo has found his niche job as head of in-house catering. Never has the biscuit tin been given so much attention. Pascal is our newest apprentice, much enjoying eating and greeting.

Want to learn more?

Contact us by email or phone and Felicia and Will will get back to you.

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